Tesco’s ‘Free Fruit for Kids’ campaign, launched last year, has proved a huge hit with parents and kids alike, with 20 million pieces of fresh fruit munched so far, that’s a mountain of fruit!
New research by Tesco and Mumsnet has highlighted the positive effect the initiative has had, with a third of participating parents saying their children have eaten more fruit thanks to the scheme.
Matt Davies Tesco UK CEO said, “As the UK’s largest green grocer, and with millions of customers shopping with us every week, we have a unique opportunity to help them live healthier lives.
“Our Free Fruit for Kids initiative plays a really important role in this, helping to create healthy eating habits that will stay with children as they grow up.”
If you haven't taken advantage of the initiative, ask on your next trip in-store, and help your kid's get their five-a-day today!