Project Elf

Open Today

09:00 - 21:00
Project Elf at Broughton

It’s not Christmas until you snap all the elfie selfies…Project Elf needs YOU!


Saturday 14 December – Tuesday 24 December

The elves are taking over Broughton this Christmas with festive frolics and fun for all the family. Elves big and small will be popping up to entertain, intervene and create a stir wherever they go - your challenge is to spot them!

To kick things off, our real-life comedy elves will be leading laughter-filled Elf & Fitness sessions, at 2pm on 14 December, outside Boots, to get everyone fit and elfy for the season ahead.

Boogie along to your favourite Christmas classics in this interactive show that's free for all and open to everyone - elf hats at the ready!

Our real-life elves will then be on a mission to spread joy wherever they go.
Filled with mince pies and mischief, they will sing, dance and joke around, delivering random acts of kindness and Christmas wishes wherever they roam.

Keep your eyes peeled for elves of all shapes and sizes popping up on shelves, in windows and who knows where else.


Snap & Share to Win

Have your camera at the ready to snap away and see how many you can spot. Where will they be hiding next? Join in the fun, snap your elfie selfie with any of our elves throughout Christmas, then share with #ElfAtBroughton for a chance to win a £250 Shopping Vouchers. Terms and conditions apply


You can spot our real-life comedy elves up to mischief and merriment in Centre on the following dates:

Saturday 14 December – 12pm – 4pm

Sunday 15 December – 12pm – 4pm       

Saturday 21 December – 12pm – 4pm

Sunday 22 December – 12pm – 4pm

Monday 23 December – 12pm – 4pm

Tuesday 24 December – 12pm – 4pm

General Opening Times


Additional opening times

Broughton Chester Store opening times may vary. Food, cinema and leisure will be open later – please check retailer websites for further details.

Please note that some retailers may vary from these times.

Search below for the shop details or view the full list of retailers

Getting here

Chester Road
01244 534 354 (press option 2 for site security)
  • Car

    Broughton is located off junction 36A of the A55 and of the A5104 adjacent to Airbus. Our car park has over 2,300 free spaces, with 132 disabled bays and 114 parent & child bays.

    For car journey planning, use the AA route planner.

    If you'd like to contact an individual retailer, please see our Shops and Food & drink pages for further information.

  • Bus

    Broughton Shopping is served by bus routes 3, 4, 11, 11A, 12, X9, X4, 811 and 817.

    Full details can be found at Flintshire County Council.


Currently we do not operate a Shopmobility scheme at Broughton but wheelchairs can be loaned free of charge. Contact 01244 534 354 for information.


ATMs are located at Boots and Tesco.

Baby changing facilities are available in McDonalds, Millhouse Inn, Tesco and Centre Management facility adjacent to Costa Coffee.

We have over 2,300 free car parking spaces and have been awarded the safer parking Park Mark award, an award given by the Police to car parks that have achieved the standards of the Safer Parking Scheme, designed to reduce crime in car parks. 

We also have over 132 disabled bays and 114 parent & child bays.

Toilets can be found in Tesco Extra, Asda Living, Millhouse Inn, McDonalds and the centre management facility adjacent to Costa Coffee.


You can find a bureau de change at Tesco, Thomas Cook and the TUI Superstore. 

We operate a safe child scheme which in conjuction with our stores we aim to reunite a lost child with their parents or guardian. Please contact any store or security guard for assistance.

A number of stores within Broughton offer a Click & Collect service - please see individual store pages under the 'Shops' tab for more information.

If you have lost something while visiting Broughton, please contact our Security team on 01244 534 354. Please note that we will ask for proof of ownership to make sure we give property back to its rightful owner.

Download centre map